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Hey, I'm Hamutal Attar, a Graphic Designer from Tel-Aviv, always up for some fresh opportunities.

Hamutal Attar

I'm a marketing and brand designer with 4+ years of experience. I create visually experiences that are both aesthetically pleasing and effective. As a designer, my goal is to reach target audiences and drive businesses forward.

I have a bachelor's degree in multidisciplinary art from Shankar, Ramat-Gan and M.Des degree in Visual Communication from Bezalel, Jerusalem.


Pumba is your go-to app for monitoring street parking right in front of your house. Pumba's mission is to streamline the parking process, saving users valuable time finding convenient spots near home. In collaboration with marketing strategist Mor Pesso, we've embarked on a journey to create a new brand identity. This includes a fresh logo, brand assets, a vibrant color palette, and a visual tone of voice that reflects Pumba's commitment to simplicity and efficiency.

What did I do?

  • Visual research 

  • new brand identity, logo, app icons and Color palette.



Storyboard design for the the classic beverage brand RC Cola rebranding videos. The project was under The SAGUSH WOW Studio led by Sagi Carmi. The brand itself consists of the central classic RC cola beverage and several sub-brands, each with a different taste and character. For each, I designed a unique graphical language and motion language.

What did I do?

  • Frame design- Design each frame.

  • Storyboard design- Creative directing for each of the videos.

hamutal attar
hamutal attar
hamutal attar
hamutal attar
hamutal attar
hamutal attar

The Blog
by Karma

Karma is an assistant app, also offering a blog covering fashion, money-saving tips, and more on desktop and mobile. I designed the blog comprehensively, covering both mobile and desktop platforms from start to finish.

What did I do?

  • Branding and logo design.

  • Layout design for the website, from the initial development stages to the final design stages.


Social Media at Karma

As a designer at Karma, I was given the opportunity to work on motion design projects for LinkedIn and Instagram.

I strove to create visually appealing and engaging designs that would enhance Karma's social media presence.


Bono is a fintech startup with a mission to democratize philanthropy, founded by veteran high-tech entrepreneurs. We’re building a platform to help people give to the causes they care about the most. Following the atrocities we witnessed in Israel at the October 7th terror attacks, we decided to focus on helping people recover from these attacks.

What did I do?

  • designed the landing page for donations page.

  • Designing user profiles.

  • Designing for social media.

These represent a small selection from my portfolio.
See all my recent projects.


"Kishufuni" is an exhibition and shop that showcases unique artwork that explores the intersection between design and magic. Created in collaboration with Rinat Hadar, Kishufuni was featured in 2021 Design Week in Jerusalem, offering visitors the chance to both purchase and experience these fascinating pieces firsthand. Every detail, from the branding to the curated selection of pieces, was meticulously designed to capture the essence of the exhibition's theme.

What did I do?

  • branding and curating

  • Motion design, poster design

kishofoni logo
design week
Don't hesitate to reach out,
let's make some magic happen

Exit Strategy

Poetry Booklet, which talks about dealing with awkward or complex moments

What did I do?

  • Illustration and title font design

  • Layout design

hamutal attar
If you've come this far...
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