Hey, I'm Hamutal Attar, a Graphic Designer from Tel-Aviv, always up for some fresh opportunities.

I'm a marketing and brand designer with 4+ years of experience. I create visually experiences that are both aesthetically pleasing and effective. As a designer, my goal is to reach target audiences and drive businesses forward.

I have a bachelor's degree in multidisciplinary art from Shankar, Ramat-Gan and M.Des degree in Visual Communication from Bezalel, Jerusalem.

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Pumba

Pumba is your go-to app for monitoring street parking right in front of your house. Pumba's mission is to streamline the parking process, saving users valuable time finding convenient spots near home. In collaboration with marketing strategist Mor Pesso, we've embarked on a journey to create a new brand identity. This includes a fresh logo, brand assets, a vibrant color palette, and a visual tone of voice that reflects Pumba's commitment to simplicity and efficiency.

What did I do?

Visual research
new brand identity, logo, app icons and Color palette.

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RC COLA

Storyboard design for the the classic beverage brand RC Cola rebranding videos. The project was under The SAGUSH WOW Studio led by Sagi Carmi. The brand itself consists of the central classic RC cola beverage and several sub-brands, each with a different taste and character. For each, I designed a unique graphical language and motion language.

What did I do?

Frame design- Design each frame.
Storyboard design- Creative directing for each of the videos.

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The Blog
by Karma

Karma is an assistant app, also offering a blog covering fashion, money-saving tips, and more on desktop and mobile. I designed the blog comprehensively, covering both mobile and desktop platforms from start to finish.

What did I do?

Branding and logo design.
Layout design for the website, from the initial development stages to the final design stages.

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Social Media at Karma

As a designer at Karma, I was given the opportunity to work on motion design projects for LinkedIn and Instagram.

I strove to create visually appealing and engaging designs that would enhance Karma's social media presence.

These represent a small selection from my portfolio.
See all my recent projects.

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180 pizza

Led the design and branding for Pizza 180, creating a unique visual language and designing the restaurant space and menus. This project was developed as part of my role at Studio Anzelvich.

What did I do?

Design of the pizzeria space.
Illustrations and development of a graphic language.

Kishufuni

"Kishufuni" is an exhibition and shop that showcases unique artwork that explores the intersection between design and magic. Created in collaboration with Rinat Hadar, Kishufuni was featured in 2021 Design Week in Jerusalem, offering visitors the chance to both purchase and experience these fascinating pieces firsthand. Every detail, from the branding to the curated selection of pieces, was meticulously designed to capture the essence of the exhibition's theme.

What did I do?